ASHTAMUDI PROJECT PHASE II- APPAREL CONSORTIUM
Development of Micro enterprises as alternative livelihood for Fisherwomen.
Society for Assistance to Fisherwomen (SAF) implemented the ‘Ashtamudi Project Phase II’ by establishing 12 new micro enterprise units with 48 working women beneficiaries under tailoring and garments industry in consortium model for the better quality of life and improved income for fisherwomen.
The project aims to create benchmark in the apparel industry through fisherwomen by introducing a new brand of apparels supporting the inland fisherwomen in achieving suitable livelihood and sustainable income.
The project primarily focuses on commercial production of sleep wares, uniforms and outsourcing of popular brands by working the micro enterprises units together helping them to pool and share their resources to achieve better results.Ensured tie up with Tailoring & Garments Category Federation of SAF. Introduced online marketing & sales system in the consortium and connected to the social media platform to ensure improved sales.
History:
The project ‘Ashtamudi project phase I- 2016‘established 33 units (109 beneficiaries) for fisherwomen dwelling in the vicinity of Ashtamudi Lake. These 109 beneficiaries are sustainably doing different income generating activities like provision stores, catering units, candle making units, fish processing, tailoring and garments with the support through SAF.
Through the project ‘Ashtamudi Project Phase II’, SAF assists 48 fisherwomen from panchayaths in and around Ashtamudi lake by giving assistance to start 12 micro enterprise units of tailoring and garments bringing the activity groups under one umbrella consortium to benefit these groups income earning capacity. The 80% of the total cost is provided as grant from SAF, 15% is covered through bank loan and remaining 5% is contributed by the concerned beneficiaries.
The consortium works at building owned by District Mahila Power loom Industrial workshop Co-operative Society Ltd. No.SINDQ366, Kundara, Kollam.
Objectives:
- To develop micro-enterprise business units in consortium model capable of providing decent livelihood option to coastal communities
- To create leadership among women from fisher families in all the coastal LSGs for managing and leading livelihood promotion activities.
- To promote cluster based integrated approach by providing common facility centre as well as marketing support.
- To create benchmark in the apparel making industry through fisher women by introducing a new brand of apparels.