Branding and Marketing

In order to explore the local market and to build brand awareness; branding of products with suitable packing, labelling, bar coding, licensing and other statutory requirements are necessary. Product design, packing, labelling, and printing with common branding help units to face a strong competition in the market and to increase the demand and sales. The main aim of branding is the standardization of selected products/ services and also to make the products more appealing. In addition to this, maximum exposure through melas and exhibitions will be ensured through setting up of stalls during festivals, participation in various state level and national exhibitions etc. Making availability of packing materials and labels at subsidized rates, developing communication materials, brochures, product catalogues and fliers, developing market linkages and creating awareness for SAF products through media campaigns (including social media).