With a view to market the Supplyco Maveli Products through Theeramythri Supermarkets and Community Provision Stores, Department of Fisheries in association with Department of Civil Supplies coined the concept of Theeramaveli. Supplyco subsidized products are available to coastal population through 10 supermarkets and 5 community provision stores across the state.
Theeramaveli project is intended to achieve sustainability of Theeramythri Supermarkets and Community Provision Stores by acting as an outlet for supplyco maveli products, FMCG items and their own items.